Blog

What CEOs Are Looking For From Corporate Communications

What CEOs Are Looking For From Corporate Communications

Similarly to everyday relationships, whether they are relationships with family or friends, corporate relationships are built upon open and clear communication channels. An organization that has built strategic communication plans has built the foundation for strong and lasting relationships. Today, the ability to communicate has…

More Info

The Reputation Economy: Are You Ready?

The Reputation Economy: Are You Ready?

You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right — and maybe more than she knew. Reputation is about to become a capital asset, and it’s going to be digital. I’m talking…

More Info

A Spotlight on Media Monitoring and Brand Intelligence

A Spotlight on Media Monitoring and Brand Intelligence

Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effectiveness online and offline. In the article, The Future of Media Monitoring Is Brand Intelligence, the author illustrates the…

More Info