In an interview with Business Insider, Professor Patrick Wolfe stated, “The rate at which we’re generating data is rapidly outpacing our ability to analyze it. The trick here is to turn these massive data streams from a liability into a strength.” More and more companies…
No matter how long a company has been in business, the possibility of an unpredictable crisis occurring can be looming in the dusty forgotten corners of the office. If an organization is unprepared or rusty in handling a crisis situation, one small mistake could lead…
Today, we are witnessing the rise of a reputation economy in which social media and review sites have provided a wider space for the exchange of information; including positive and negative reviews of everything and anything you could possibly think of. According to the World…
Let’s face it, just like the rest of us, journalists are busy people with tight deadlines. They don’t have the time to sit around and read through the vast array of emais they receive on a day to day basis. Over the past decade or…
Similarly to everyday relationships, whether they are relationships with family or friends, corporate relationships are built upon open and clear communication channels. An organization that has built strategic communication plans has built the foundation for strong and lasting relationships. Today, the ability to communicate has…
What reputation means for today’s businesses According to Bo Bennett, PhD, Author of Year To Success “A referral is the key to the door of resistance.” A resistant customer will take a step back, jump on the internet, and do a quick search on the…
In a recent interview with McKinsey & Company in April 2014, Richard Edelman used the term “chief engagement officer” to describe a Chief Executive Officer’s (CEO) new role, when discussing how today’s leaders can regain public trust. Rather than merely formulate policies, CEOs must step…
You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right — and maybe more than she knew. Reputation is about to become a capital asset, and it’s going to be digital. I’m talking…
reportbrain has been among the few tech startups to be chosen to exhibit as part of ALPHA at one of the world’s best tech conferences: the Web Summit 2015 in Dublin between November 3rd and 5th. The conference attended by thousands of people, companies, journalists and investors…
Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effectiveness online and offline. In the article, The Future of Media Monitoring Is Brand Intelligence, the author illustrates the…