“Survivor Greece” just wrapped up the best TV ratings ever on Greek TV. It’s kind of insane that any show on television can turn into such a phenomenon. As a result, Survivor Greece continues to be the most tweeted about show in Greece, totaling 1.3 BILLION impressions for the week of March 29 to April 5. This seems to be a lot for a small country of 11m people.
Suddenly Greece loves Twitter. Whether you’re a fan of expressing yourself in 140 characters or not, Twitter’s popularity cannot be denied.
The pattern is fairly predictable: first, anticipatory Tweets appear 15-30 minutes before the show airs; then, the Tweets surge during the episode; finally, there’s another 15-30 minutes of post-show buzz and reaction.
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