Make no mistake, social data is going to change the way you do business!

Just look at the numbers:

3.77 billion global internet users in 2017, equaling 50% penetration;

2.80 billion global social media users in 2017, equaling 37% penetration;

4.92 billion global mobile users in 2017, equaling 66% penetration;

2.56 billion global mobile social media users in 2017, equaling 34% penetration;

1.61 billion global e-commerce users in 2017, equaling 22% penetration


When we talk about digital transformation, this can sound terrifying.

Today, we have more data available than ever and understanding how to find, analyze and share this information with the relevant people takes some planning, time and effort.

In a progressively digital world, social media platforms are constantly evolving and growing in popularity across the world. Customers want to communicate with businesses in the same ways they communicate and interact with each other, resulting in inevitable tectonic changes in communication and PR fields.

Given the sheer volume of information, it’s simply not possible that organizations can understand the implications of it, there’s no way of realizing what could be done with this new abundance of insights being generated through social media interactions, which is increasing every day.

Smart and successful businesses, however, are aware of this trend, and are looking for ways to rationalize it, to find the signals amidst the noise. Sooner or later, all brands will be listening in and refining their process based on insights from their target consumers.

Monitoring and measuring is not a question anymore. The new challenge is to structure, digest and analyze what is being said across the web – in a customized way – to drive better strategic decisions. This is where social media intelligence comes into play.

What is Media Intelligence?

According to the Merriam-Webster dictionary, intelligence is defined as: “The ability to learn or understand things or to deal with new or difficult situations”.

So simply looking at or reporting on data derived from social media is not true intelligence.

Social media reporting is merely handing over what has happened, but social media intelligence is there to ask why. It only becomes intelligence when it contains four basic elements: social listening, data management, advanced measurement and analytics and distribution.

It is the result of combining the right mingling of technology, expertise, methodology and process to derive focused, and business relevant insight from digital and social media data. 


Key Takeaways

  • Social Media Intelligence can change the course of your business:
  • Getting to know – like, really – your audience
  • Segment audience (demographics, sentiment)
  • Identify trends
  • Spot threats proactively
  • Keep an eye to competition with real-time comparisons
  • Gain valuable customer insights
  • Increase brand awareness and loyalty
  • Cultivate influencers
  • Generate quicker and higher quality leads
  • Increase website traffic and search ranking
  • Share content faster and easier


Big Data doesn’t just explore statistics but uses intelligence to look for patterns within the data. 


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