Ever looked at your phone during the day and felt intimidated by the large quantity of information available to you with one scroll? Probably. Now, imagine put this situation under the business scope. There, things tend to get more complicated. Enterprises, government agencies, non-profit organizations…
Let’s face it, just like the rest of us, journalists are busy people with tight deadlines. They don’t have the time to sit around and read through the vast array of emais they receive on a day to day basis. Over the past decade or…
Similarly to everyday relationships, whether they are relationships with family or friends, corporate relationships are built upon open and clear communication channels. An organization that has built strategic communication plans has built the foundation for strong and lasting relationships. Today, the ability to communicate has…
Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effectiveness online and offline. In the article, The Future of Media Monitoring Is Brand Intelligence, the author illustrates the…
A digital influencer is someone who has influence over his or her followers and influencer marketing identifies these individuals in order to reach potential buyers. According to the Forbes article, How Influencer Marketing Will Change In 2015: “One of the main drivers of influencer marketing…
Tracking your story Most PR and social media agencies or consultants offer media monitoring as part of their service packages. Scanning online news sources for mentions of your company’s news releases and brand’s marketing or social media campaigns is essential to measure your company’s impact…
Big Data is a combination of well-known and less common technologies and is used mostly by larger organizations and innovative start-ups to solve problems or find insights. Retail companies, for example, use big data to correlate large quantities of customer data, in order to optimize…
Every morning when the alarm clock sounds and that dreadful noise marks the start of a new day, the opening routine is to shut off the alarm, pick up our phones, and check forany notifications, texts, or missed calls. For many of us the morning…