In today’s risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks—those that either affect or are created by business strategy decisions can strike more quickly than ever before, hastened by rapid-fire business trends and technological innovations such as social media, mobile and big data. And reputational risks can damage the most well-crafted business strategies.

Read more: http://deloitte.wsj.com/riskandcompliance/2014/11/26/why-reputational-risk-is-a-strategic-risk-2/

 

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